Client Overview

The Client is a diversified and entrepreneurial real estate investment management firm, which along with its affiliates has acted as lead equity investors in the purchase and development of over $2.5 billion worth of income producing real estate. In the beginning of 2003 the group’s portfolio included 9 million square feet of office space, 14000 apartment units, 2 million square feet of industrial and 1.5 million square feet of retail space.

Business Drivers

As a marketing tool, the Client's existing Web site fell far short of its needs to service its target audiences – real estate investors and tenants or real estate brokers. In a competitive real estate market, the Client needed a presence that would differentiate it from the pack. It also needed online tools and resources to encourage business transactions with its investors and tenants.

Tripod Technologies’ Solution

Tripod Technologies built a Web site for the Client that helped them achieve a differentiated Web presence. In addition to a strong marketing message the site provided the following to users of the site:

	Ability for prospective tenants to search for properties by location and availability and view photos, amenities, maps ad broker contact information
	Ability for brokers to view listings, sign confidentiality forms and view properties
	Ability for Client administrators to add and maintain properties online including uploading of photos to create and publish news articles online
	Ability for investors to view quarterly financial reports and newsletters online and to submit requests for information online

Benefits of the Tripod Solution

	Provide accurate information on its portfolio properties in a timely manner to its target audience
	Maintain a Web site that is dynamic and can be modified without any programming intervention
	Move the task of managing the Web site content from the IT group to the Marketing and Operations groups, thus keeping the information up to date and reducing costs.
	Use the automatic search capability of the WebCrawler to eliminate fees paid to third parties that were performing these services.